TF Phone: 888.907.2263
TF Fax: 888.884.0482
Boulder, CO 80301


Our History

The Beginning

Homegrown Cyclewear's parent company Homegrown Trading Co LLC was founded in 2003. As the story goes, the then 20-something husband and wife co-founders launched the apparel and sports equipment distribution business from a converted walk in closet in their small Columbus OH apartment. By late 2003, the company quickly outgrew the apartment when the founders decided to cater exclusively on the emerging online growth of activewear and team sports apparel. The company rode the e-commerce boom during the early 2000's with the mindset to treat each and every customer like a part of the family. During this time the company started to make a buzz in industry circles around the country with their diverse product offering and unique approach to personal customer service.

The Colorado Move & Expansion

The founders, avid outdoor enthusiast & cyclists longed for sunnier days and better rides than the Midwest had to offer. After a 2006 visit to the Colorado Rockies they decided to relocate the growing company to a more suitable and rewarding environment. In 2007 the company opened up operations at Wilderness 1 on the east end of Boulder. With the new facility the company expanded into full service apparel decoration including dye sublimation.

The Birth of Cyclewear

Development started on our initial cycling line in early 2012. The primary focus was to develop a top notch cycling apparel lineup at a reasonable cost to our customers. By leveraging our apparel industry knowledge and current assets we have concentrated on offering the best overall value in premium team cycling apparel.